Caffeine-addicted New York Times(s nyt) fans are in luck — the paper is offering 15 free articles a day to those who surf its website while sitting in a Starbucks(s sbux). This is just the latest example of how news brands are using the public’s insatiable appetite for free WiFi as a vehicle to promote their content.
Under the Times‘ Starbucks plan, which went into effect last week but was announced today, readers will be entitled to read three articles a day from each of the News, Business, Technology and Most Emailed sections. The Times will also offer three more articles from a rotating list of other sections like Sports.
The Starbucks offer comes at a time when the Times is tightening loopholes around its so-called “metered paywall” which caps readers at 10 free articles a month.
Times spokesperson, Linda Zebian, confirmed by phone that the 15 articles available through…
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