The campaign against Google is getting HOT. After complaining to EU against Google for unfair competition, Microsoft launched Scroogled war against Google. Last time, Microsoft launched the attack on Google’s gmail service for reading user emails and showing user specific ads in the mail service.
This time the campaign is same just the topics are different. This time Microsoft has targeted Android and the Android app store.The campaign was launched with the short video where everyone knows everything about a particular person. As per Microsoft, Google shares the user information with the app developer after the app is purchased. The Scroogles website posted
When you buy an Android app from the Google app store, they give the app maker your full name, email address and the neighborhood where you live. This occurs without clear warning every single time you buy an app.
If you can’t trust Google’s app store, how can you trust them for anything?
The post also explains such practices from Google could lead to “privacy breach could potentially lead to spam and online harassment.”
It thus questions the way user information is handled by Google and asks Google to disclose the same to the users while purchasing an app. The ad also shows Microsoft’s desperate efforts to increase the sales of Windows Phone which is way behind Android.
Even after spending millions in Windows phone, recent survey from Barrons showed that 60% of respondents dint knew about the availability of Windows Phone. It shows that Microsoft has to try very hard to compete with Google and has to go beyond the simple Scroogled ads to get to the top position in the mobile OS market.
Currently, the global mobile OS market is dominated by Android followed by Android iOS and BlackBerry respectively.