LinkedIn added a new company to its brand by purchasing Pulse, a news reader app company launched by Stanford graduates.Pulse is one of the most popular news reader app on iOS and Android platform.The acquisition has been done to make LinkedIn a publishing platform where
all professionals come to consume content and where publishers come to share their content.
The company also posted on the acquisition saying
Pulse is a perfect complement to this vision. Pulse’s core value proposition is to help foster informed discussions that spark the decisions shaping the world around us through news and information. This shared view that the power of professional information and knowledge can transform lives and the world makes LinkedIn and Pulse a particularly great fit.
The acquisition won’t stop the Pulse app development on various platforms.So users like me and you can continue to enjoy the reading news using Pulse.